For Phuket, Thailand Tourism Logo, I was tasked with creating a logo for an international city that embodies its spirit, arts, culture, history and present of my choosing. The city I chose was Phuket, Thailand. Phuket is known for its rich immersive cultural experiences and symbolic locations, creating the perfect but challenging playground to explore. Exploring Phuket allowed me to take a deep dive into Thai culture ranging from religion, architecture, and their relationships to animals. The level of detail in Thailand is exquisite, very ornate, meaningful, and wholesome.

The three logos up for consideration for the final logo were:

1. Knot of Eternity. Inspired by Buddhist practises and tradition, representing infinite wisdom and compassion.

2. Ornate Elephant. Inspired by Elephants and the Sacred Lotus Flower, elephants represent loyalty & longevity and the lotus flower represents purity, faithfulness, & spiritual awakening.

3. Temple Doorway. Inspired by the Wat Chalong temple, representing the history and ties to Phuket

The final logo that captured the true essence of Phuket, Thailand was the Ornate Elephant logo. I felt it was the appropriate choice for Phuket, based on how highly praised and important elephants and lotus flowers are within Thai culture.