Year
2022
Deliverables
- Identity Design
- UX/UI Design
Forge, Fitness Chocolate
A brand and identity project that embodies “have your cake and eat it too”. Forge is a brand for the dedicated fitness junkies that are 100% conscious about their mind, body, and soul. Who said chocolate wasn’t fitness approved?
Process & Insight
Combining Fitness & Chocolate
I always wanted to combine the two worlds of fitness and chocolate. I stepped into this with a plan in hand. A Greek inspired enchancement chocolate for the mind, body, and soul.
This ain't sweet!
Going in with a preconceived plan doesn't always workout to your benefit. Figuring this out early in the design process really helped shape and narrow the scope of focus. I eventually dropped the greek theme and moved into a more modern space.
Solution
The Perfect Set for the Perfect Recipe
Allowing myself to fail fast opened up new outlets for me to explore like the 3D renders of my product package and portable style guides for the brand.
What to see more?
Click a project, it'll make me super happy, full send!
