PROCESS
The key to a meaningful and successful project is well thoughtout plan. Organization is key!
Define pain points or problems
Through listening, asking questions, observing and engaging a better understanding of needs, barriers, attitudes and aspirations is the only way to unlock new solutions to the design problems and project objectives.
A solid creative brief, built with both strategic focus and creative inspiration in mind, is the ultimate solution. Curating a unique foundation and building consensus along the way makes for a strong brief that ensures guidance and actionability to the project, it also brings early thought leadership to the table for you and I to gain consensus and build momentum.
Uncover potential solutions
After gather all the insights collected project clarity, directional focus and influential definitions begin to take form making sense of potential solutions.
Once we've formulated the challenge into a clear articulated well organized plan, let's move into the ideation phase with confidence and inspiration.
Seeing through the challenges
Before sketches or computer designs take place, let's align the problem, assess creative challenges and visualize the end goal and opportunities.
Through the Brainstorms, mind-maps, and Post-it Note this brilliant but messy phase. will help unlock the fuel needed to push past the challenges. The key is to create a space where divergent and provocative options are embraced and assessed, with the eventual goal of converging on a few strongest pathways to pursue.
Design towards longevity
Experimenting with potential solutions in unexpected ways, breathing life into the project with ideas that can transform into inspiring concepts that later turn into design elements.
Throughout this stage, propose solutions may be refined, redesigned and even rejected through a series of critical critiques from the broader team. This rapid iterative process does many beneficial things: It allows creatives to be imperfect and detach from their work in healthy ways, it embraces collaboration by “piggybacking” ideas from different sources, and it depersonalizes the delicate process of creativity in a way that empowers teams.
Bridging design and function
Assessing the design through means of qualitative testing, highlighting the problem and elevating the solution that solves the problem. Showcasing the solution in all it's glory.
Ask open-ended and solutions-focused questions, such as, “What problem is this solving?”, “How is this solution impacting the experience?” or “What might make this an even better solution?” The goal is to build on the concept and develop solution in productive ways. Insert new learnings, back into the process and optimize the concepts until the problem is solved.