Hana

The integration of culture into STEM professions.

Representation of cultural practices and traditions through design and media.

Project Overview

Research and design a social media campaign aimed highlight Native Hawaiian culture, their scientific achievements & accomplishments in STEM (Science, Technology, Engineering, and Mathematics) related professions.

Services

Design & Media

Software

Adobe Creative Cloud: Illustrator, PhotoShop, XD, Social Media

Challenge

There is a lack of representation of cultural practices and traditions in STEM fields. This can lead to a feeling of disconnection from one's cultural identity, and can also result in a lack of diversity and inclusiveness.

Solution

Create designs that reflect Native Hawaiian cultural background and traditions via a social media campaign.

Conceptual Planning

The scope of the Hana project includes research, conceptualization, design development, and production of designs that reflect Native Hawaiian culture. The objective of the Hana campaign is to provide a platform for Native Hawaiian cultural representation in STEM fields through design and media. This will help individuals and companies to connect with their cultural identity, promote diversity and inclusiveness in the workplace, and celebrate the unique history and traditions of Native Hawaiian culture.

Innovation & Intuition of a Nation

Hana is a social media campaign aimed at integrating Native Hawaiian culture into STEM (Science, Technology, Engineering, and Mathematics) professionals. The campaign seeks to address the issue of lack of cultural representation in STEM fields, particularly for Native Hawaiians, who often face cultural erasure.

A Cultural campaign

Research: Hana begins by researching the cultural practices and traditions of their clients. They gather information about the history, symbolism, and significance of the cultural elements they will be incorporating into their designs.

Representation Matters

Conceptualization: Hana works with their clients to conceptualize the designs. They take into account the client's cultural background, their goals and objectives, and the intended audience for the design.

Cultural practices

Design Development: Hana creates sketches, mockups, and prototypes of the designs. They work with their clients to refine the designs and ensure that they accurately reflect the client's cultural background and traditions.

Global Marketing

Production: Hana produces the final designs using a variety of tools and techniques, including graphic design software, research poster, and social media campaign.

Spreading Nothing but Aloha

The Hana campaign is an important initiative aimed at promoting cultural representation and diversity in STEM fields, particularly for Native Hawaiians. The campaign will provide a platform for individuals and companies to showcase their cultural background and traditions through social media, and will help to promote cultural awareness, inclusiveness, and pride in the workplace.